ABOUT US
We help brands navigate an evolving consumer landscape
by shaping a roadmap for growth, engagement & impact that begins with a deep understanding of diverse consumers.
Our North Star
Dramatic shift in consumer expectations, driven by diverse americans
Consumers Expect More
Want brands to take a stand on Issues.
70%
Believe brands can create real change.
66%
A concious consumer era
Diverse
Non-Diverse
Buy from brands that support issues they believe in.
76%
62%
Buy from brands that support issues they believe in.
76%
65%
The Key
Diversity as a “gateway” to active the general market
Majority of youth segment
51% of Americans under 18 are not White
Super connectors
Diverse consumers have more diverse social networks +57% more diverse than white.
Passionate
& active
Most socially & politically active.
Black +60% vs White
Latino +31% vs White
And driving culture
Massive Impact across all segments.
Music - Fashion - Sports - Arts - Media
We broke ground at the intersection of Strategy, Story, Diversity & Impact
We partner with companies on the inside (B2B) and the outside (B2C) to grow their brands by understanding, activating and impacting Black and Brown consumers.
We’re a nationally-certified minority business enterprise
For the Outside
We build stories rooted in authentic diverse insights, deliver those stories to - and through - black and brown communities, and create real lasting impact in the world.
For the Inside
We help brands apply diverse insights to their value chain to accelerate share and reinvent the way they engage with an ever-evolving consumer landscape.
Our Data & Rsearch:
first party + social
Data drives our insights: we ask Black and Brown consumers their POV directly and we also listen on social to validate how primary data matches actual behavior.
01
Quantitive
Awareness, Attitude and Usage, Segmentation, Brand Trackers, Pre-Post Measurement, Concept Testing
02
Qualitive
Focus groups, Offline/Online, Discussion Boards, Ethnographic Studies.
03
Social Listening
Industry topics, location, language detection, social trends, gender, shared posts, social channels, word clouds.
Our Delivery:
to, and trough, diverse america
Through custom segments, exclusive partnerships & distribution deals we deliver our narrative to the constituencies that matter to our clients.
01
Audio
Network of 1.8M Latino podcast uniques in US, 4.8M monthly downloads.
03
Social
Black, Latino & Bi-cultural influencers, makers, directors, photographers, activists, artists, artisans.
02
Digital / Video
Custom segments of high affinity Black & Latino audiences across video, audio, CTV, display, etc.
04
Experential
Network of 100,000 urban salon and barber shops throughout the US. Physical in-store programs, Promotions, Sampling, Takeovers, Influencer marketing programs
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Meet Charlie
Meet the collective
