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The Goal
Develop, Launch & Execute complete US Latino and LATAM business and product strategy for wellness & spirituality based DTC business.
The strategy
Isolate consumer segments and drivers based on age, level of religiosity/spirituality and geography.
Develop and refine product UX, landing environments, and related targeting, tactics and content for diverse audiences.
The Results
Successful first ever launch of comprehensive Latino business contributing to overall subscriber growth by more than 25% year over year.
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