HOW WE DO IT
We broke ground at the intersection of data, strategy, narrative & diversity.
We partner with companies on the inside (Organization) and the outside (Markets) to grow their business by best understanding, activating and impacting Black and Brown constituencies.
We’re a nationally-certified minority business enterprise
Business to Business
Help companies apply diverse insights and strategy though the value chain to reinvent the way they engage with an ever-evolving business and consumer landscape.
Business to Consumer
Build narratives and create new consumer vehicles rooted in authentic insights, and deliver those to - and through - Black and Brown constituencies to drive growth.
Our data & research:
1st party + social
Data drives our insights: we ask Black and Brown constituents their POV directly and we also listen on social to validate how primary data matches actual behavior.
01
Quantitative
Awareness, Attitude and Usage, Segmentation, Brand Trackers, Pre-Post Measurement, Concept Testing
02
Qualitative
Focus groups, Offline/Online, Discussion Boards, Ethnographic Studies.
03
Social Listening
Industry topics, location, language detection, social trends, gender, shared posts, social channels, word clouds.
Our activation:
to, and through, diverse America
When we need to activate our strategies to reach B2B or B2C constituents we achieve it through custom segments, exclusive partnerships & distribution deals that deliver our narratives to the audiences that matter to our clients.
Audio
Network of 1.8M Latino podcast uniques in US, 4.8M monthly downloads.
Digital + Video
Custom segments of high affinity Black & Latino audiences across video, audio, CTV, display, etc.
Social
Black, Latino & Bi-cultural makers, directors, photographers, activists, artists, artisans.
Experiential
Network of 100,000 urban salon and barber shops throughout the US. Physical in-store programs, Promotions, Sampling, Takeovers, Influencer marketing programs