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The country’s most relevant content brand and ecosystem inspired by Latino millennial lifestyle.
The Objective
Develop and build a new consumer brand by going social first and targeted a deeply underserved and strategic growth cohort (US born Latino youth).
The Work
GTM strategy, consumer segmentation, narrative, content creation, social expansion, partnerships, revenue monetization build, media relations, merch, e-commerce.
The Results
Helped build the most successful Hispanic brand since Univision through an audience segmentation strategy that lead to 90M uniques, proving the thesis that all youth could be reached through the power of a Latino focus.
*Work originated, contracted and led by B//B principals at previous agency
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