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Objective
Develop, Launch & Support execution of complete US Latino strategy for multi-billion dollar building supply manufacturer. 30% of Contractors, 50% of Workers and 70% of New Home ownership growth comes from Latinos.
The Work
Customer primary research across 5 vectors to deeply understand the Latino Contractor, Installer and Home Owner in order to shape enterprise-wide strategic opportunities. Development of Go To Market roadmap for multi-horizon implementation across various business units.
The Results
Successfully delivered a comprehensive US Latino Strategy roadmap and implementation plan across marketing, content creation, digital, learning and development and CRM.
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