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The Goal
Create a compelling multi-touch point strategy for Toyota Rav 4 that incorporated content, social, experiential & distribution.
The Strategy
Lean into insight of Latina female entrepreneurship and the many “firsts” that the Latina population is simultaneously experiencing. Create talk experiences and stories of “glass breakers” - celebrity hosted event and panel with nearly 500 hundred attending the talk event.
The Results
177% over-delivery, 3.5M impressions, 1.1M social engagements, 320K event live stream views.
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