WHAT WE DO
We build Go-To-Market strategies that move diversity up the value chain to transform business & drive growth.
AND YET...
diversity is typically expressed in only two modalities:
Human
Resources
DE&I
Ensuring internal composition of roles, tools and processes better reflect constituencies.
Multicultural
Marketing
Affinity budgets
Establishing budgets and/or other vehicles to discreetly reach a diverse consumer base.
Our Northstar:
DIVERSITY IS A REVENUE ENGINE
WHY?
Population drivers
1 out of 4 Americans
1 out of 3 Millenials
1 out of 2 Gen z
Are not White
American dreamers
of net new US businesses founded in last decade
80%
56%
of all new
homeownership growth
Advocates & activists
+60%
Black
vs. White
+31%
vs. White
Latino
Most socially &
politically active
Super connectors
+57%
more diverse
than White
Diverse consumers have more diverse social networks
Culture starters
Music - Fashion -
Sports - Arts - Media
Massive Impact across
all segments
WE SEE A HIGHER GROUND...
The Potential
DIVERSITY-FUELED STRATEGY
- At the Operational level
- At the Product Level
- At the Initiative Level
- At the Process Level
The Current State
TABLE STAKES
“Hiring a DE&I leader”
“Hiring a multicultural agency”
“Establishing affinity budgets”
“Translating website & materials”
