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The Goal
Help launch Los Angeles XFL franchise by leaning into diverse community engagement and partnership strategies.
The Strategy
The top-of-funnel strategy worked into every aspect of the team, marketing, content, and game day experience.
Lean into partnership strategy extending blue chip brand engagement and performance through diverse audiences.
The Results
Over-index of Latino fans at home games, diverse cohort had highest digital engagement of any fan, heart of tailgate community.
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